* To promote and to bring about greater awareness of the importance of arts and crafts in a country?s cultural roots and economic development;
* To provide marketing opportunities for ASEAN artists, craftspeople and producers;
* To develop an international network for dialogue and information exchange on issues relevant to arts and crafts production, marketing, preservation and best practices;
* To nurture a spirit of cooperation and sharing between ASEAN artists, craftspeople and producers; and their counterparts in other part of the world;
* To celebrate and showcase arts and crafts from ASEAN and other countries in a special exhibition and festival.